Better spices. A healthier tomorrow.

Divy Pandey is an entrepreneur and B2B sales professional with over 7 years of experience building businesses across SaaS, fintech, and education.

Farmayan began with a simple question: why should something as fundamental as a spice be treated like a commodity?

The journey took Divy across India—from the chilli farms of Guntur and the cumin markets of Gujarat to the turmeric-growing regions of Maharashtra—understanding where spices come from, how they are processed, and what ultimately reaches our kitchens.

Farmayan is his attempt to bring that journey to the everyday Indian kitchen: single-origin spices, carefully sourced, thoughtfully processed, and made with the belief that good food begins with better ingredients.

Farmayan — Because India deserves better.

Sarthak Choubey, Co-Founder of Farmayan, combines corporate experience with a deep-rooted understanding of Indian agriculture and food processing. With a background in sales, distribution and market development, and years of hands-on experience in his family's farming and pulses milling business, he has worked closely with farmers, traders, dealers and processing operations.

His journey exposed him to the growing gap between what consumers expect and what they receive in terms of food quality and transparency — inspiring the creation of Farmayan, a brand built to bring responsibly sourced, quality-tested and trustworthy spices to everyday Indian kitchens.

Thota Vijay, Co-Founder of Farmayan, brings over a decade of experience in the spice industry, combining deep market expertise with a strong commitment to quality. A top-ranking MBA graduate, he began his career in food-tech before returning to his family's 45-year-old chilli business, where he worked alongside his father to modernise operations, strengthen sourcing networks and expand across domestic and international markets.

Through years of working with farmers, exporters and global buyers, he saw that some of India's finest produce was reaching the world while Indian families often lacked access to the same quality — inspiring Farmayan's mission to bring premium, responsibly sourced, quality-tested spices from trusted farms to everyday Indian kitchens.